Constellation Real Estate Group Acquires Assets of SmartZip

Constellation Real Estate Group adds to its best-in-class lead generation solutions for real estate agents and brokers


The Constellation Real Estate Group (“CREG”), has announced today that it has acquired certain assets of SmartZip Analytics Inc. (“SmartZip”), a pioneer in predictive analytics and award-winning provider of data-driven marketing automation and lead generation products for the real estate industry.

The acquisition includes SmartZip’s SmartTargeting platform, patent-pending predictive analytics, data solutions, and automated referral-building content system, Reach150.  The addition of SmartZip, which closely follows the recent acquisition of the business in July, marks CREG’s second predictive analytics company and fourth new portfolio business in 2019, and aligns with CREG’s strategy of investing in forward-thinking technology companies with a focus on strong solutions and its commitment to being a long-term, stable technology partner for the real estate industry. 

“We are excited to have both and SmartZip in the Constellation portfolio of real estate and mortgage software companies,” said Scott Smith, President of the Constellation Real Estate Group. “We recognize the value of predictive analytics and big data and the importance of making it accessible to agents in a way that allows them to make smart business decisions.  With these two companies, we can deliver unprecedented value and insights to our customers.”

“The Constellation Real Estate Group has a proven track record of delivering long-term value and stability to the companies it invests in, with a demonstrated commitment to their customers, products, and people,” said Avi Gupta, CEO of SmartZip, “As demand for our pioneering work in predictive analytics and data-driven marketing continues to grow, this union presents a powerful opportunity to leverage decades of expertise to advance our products, ultimately benefiting SmartZip customers.”

Founded in 2009 in Silicon Valley, CA, SmartZip has spent over a decade developing predictive analytics and data-driven marketing automation solutions for the real estate industry and has consistently been recognized as a leading innovator in both the technology and real estate industries.

The acquisitions of and SmartZip strengthen the Constellation Real Estate Group’s position as one of the largest technology providers in the fragmented real estate industry, providing innovative lead generation, automated sales and marketing solutions, back office software, and mortgage loan origination and servicing solutions for over half of a million real estate agents, brokerages, MLSs, and banks across the U.S. and Canada.

“I am very excited to combine the value propositions of and SmartZip and continue to deliver a best-in-class lead generation solution to real estate agents and brokers nationwide. Predicting future real estate transactions and driving high-value leads to our customers is our #1 priority, and this acquisition demonstrates our commitment at the Constellation Real Estate Group.” confirms Rich Swier, co-founder of

The Constellation Real Estate Group welcomes SmartZip customers and partners and we look forward to enhancing and growing these relationships for the long-term.

The Constellation Real Estate Group
The Constellation Real Estate Group, which is a business unit within the Perseus Operating Group of Constellation Software Inc., acquires and invests in real estate software brands that are committed to providing long-term solutions and partnerships with franchises, brokers, agents, MLSs, and banks. CREG provides a suite of market-leading technology solutions designed specifically for the real estate industry through its brands, which include: Market Leader, Constellation Web Solutions, Sharper Agent, Zurple, Z57, Diverse Solutions, Birdview, ReloSpec, Real Estate Digital, Baynet World, Mortgage Builder, TORCHx, and now SmartZip. Over 500,000 real estate agents, teams, and brokerages across North America rely on CREG’s products and services to power, manage, and grow their businesses.
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The SmartZip Products

The SmartZip SmartTargeting platform uses patent-pending predictive analytics, multi-channel marketing automation, and smart CRM to identify top home seller prospects, engage them through targeted marketing campaigns, and ultimately close more business with smart nurturing and prospecting tools. It also integrates the Reach150 system that automatically requests and publicizes client-generated testimonials and referrals to help real estate teams and professionals boost their reputation, online presence, and word-of-mouth business. Together, SmartTargeting and Reach150 help enterprises and professionals across the real estate ecosystem efficiently grow their business with the targeted acquisition of new, repeat and referral customers.
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This story originally appeared on on August 19th, 2019